At CRANIUM since 2020
Started as a Privacy Consultant, now Sales Development Representative
“Flexibility, growth, openness, and if I may add one more: trust.”
That’s how Jill Goeman describes CRANIUM. And she means it. What began as a consulting role in GDPR has evolved into a commercial role where she helps shape impact , for clients, for consultants, and for CRANIUM itself.
In this interview, Jill talks about her journey, why feedback matters, and what drives her to turn leads into lasting partnerships.
You started as a privacy consultant. What do you do today?
When I joined, my focus was fully on GDPR and DPO roles; privacy scans, support tracks, tailored advice…
But I quickly realised I had a strong interest in the commercial side of things. I started picking up small tasks from our business manager, and that opened the door to the sales track.
Today, I work as a Sales Development Representative. I spot new opportunities, maintain relationships, and help think through how we can better tailor our services to what clients truly need.
My background as a consultant really helps. I understand the substance and can quickly sense what’s happening at the client’s side. Often, a few sentences are enough to know: this is what they’re looking for. That ability to bridge content and business might be my favourite part of the job.
I also still occasionally support recruitment, especially when it comes to matching profiles with new opportunities. I’m not a full-time recruiter, but I’m a go-to person for incoming candidates and freelancers. Because I know these profiles well, I can make meaningful matches.
What do you enjoy most about your job?
The energy. I love the variety and direct contact with people. Those days when leads come in, conversations flow, and you just know: this is going somewhere good, that gives me a real boost.
But just as important: making sure it’s a good match, not only for the client, but for the consultant joining the project. Sales sometimes gets a bad rep, like it’s all about hitting targets. I don’t see it that way. It’s a balancing act: finding the right solution for everyone involved. And that requires long-term thinking.
Having been a consultant myself, I know what it feels like to land on a project that isn’t the right fit. That experience shapes the way I work today. I always consider the impact on the person who will deliver the project. And that, in turn, makes a difference, for our clients and for our consultants.
CRANIUM really stands out here. We put effort into matching the right consultant with the right project. That’s not just good business, it’s the right thing to do.
How would you describe your way of working?
I don’t let go easily, especially not when deadlines are involved. Tenders are a good example: often last-minute, with a lot of admin that has to be perfect. I’m the one who picks up the phone, chases down documents, and makes sure it gets done. Sitting still isn’t really my thing.
I thrive on getting things moving. And I know that extra push often makes the difference.
Maybe that’s my hidden superpower: I love combining the commercial with the legal. It means I can close a deal, and understand the content. That builds trust, with clients and internally.
What are your professional goals right now?
I want to deepen my expertise in sales, not in the traditional smooth-talking way, but as a thoughtful partner who brings pragmatic advice to clients and prospects. I’ve built a solid foundation, and now it’s time for the next step.
Sure, there are still challenges on the team, that’s part of growth. But I’m glad I stuck with it. I’ve come a long way, and I’m proud of that. I’m looking forward to building out a strong commercial story rooted in content and trust.
How do you experience teamwork at CRANIUM?
In the SQuaD team (Support, Quality, Delivery), we work very closely. We know each other’s strengths, we rely on each other, and we communicate openly. We complement each other, without ego or hidden agendas. That makes all the difference.
And more broadly, across teams, that sense of connection is strong. Of course, there are moments of friction, that’s normal in any collaboration. But what stands out to me is this: when something goes wrong, we look for solutions first. No finger-pointing. No blame game. The evaluation comes after: how can we do better next time? That mindset builds trust and momentum.
Do you have any advice for people still unsure about consulting?
Definitely. Keep going. You’ll hit walls, you’ll make mistakes. It’s okay to be frustrated. But don’t stay stuck. Every mistake teaches you something. That’s something I really learned at CRANIUM.
And I’d also say: dare to jump. Seriously. It sounds cliché, but sometimes you just need to go for it. If you wait for the perfect moment, the perfect role… not much happens. In consulting, you learn fast; what you like, what doesn’t suit you.
My advice? Try. Fail. Learn. And trust that at CRANIUM, you’ll always be placed based on your strengths. In the end, you’ll land where you can make the difference.
